Motivation and The Client

Since moving to Florida, I have significantly cut back on working with clients. My new job has been demanding, not to mention settling in a new community and home. At one point, I seriously considered stopping altogether. COVID-19 hasn't helped.

In many ways, I think I had forgotten why I work with clients. My motives have never really been financial. No, I had forgotten the why, which is seeing people become what they are capable of becoming, regardless of who they are, what they do, and how good they can become. The joy of seeing someone achieve something new or something believed to be unachievable I think is why any of us coach.

I don't know where this post is going, but I do want to say one thing. If I want someone's success more than the client does, I can't work with them. I've turned down some pretty well-known people and turned away financial gain because, ultimately, they did not really, truly wanted it. Talk is cheap; effort is not.

When I first began Goat Sports, I thought I had to recruit. And I did. And I got clients. But some were not really committed. It was hard dropping clients or seeing them quit for reasons I didn't understand. So I stopped recruiting and began focusing on just a few clients.

Recently, I got a message from someone who'd read something I'd written. "I know you can help and I want to get better," they said. That's the client I want. That's my motivation. Let's get to work.