For as long as I can remember, companies in the fitness industry have been promising to deliver the holy grail; the body we have always desired (the one created in someone else’s image, by the way). The grail may be a new method that promises to tone and sculpt a body part, a pill that guarantees weight loss without ever leaving the couch or changing your diet (that is still one of the funniest things I have ever heard), or a new ‘workout’ class; you know, the one that everyone is doing. Good marketing companies are exceptional at fleecing the uninformed.

One of the things I learned early in my life was that if something sounds too good to be true, well, it probably is. My parents pontificated that lesson. Over time, I no longer accepted claims at face value. I stopped believing the alleged subject matter experts and started asking questions and researching things on my own. Why? Well, I absolutely hate feeling like a complete moron and I want to make informed decisions. With more information, if I still choose to believe something that is not true, well then I deserve the ‘Idiot’ label. Those who know me well are keenly aware I typically question everything.

I really do not know much in the big picture. I have dabbled a little bit in the whole exercise thing, but I believe that I may know enough that I can speak on the subject when I want. Two decades ago, I was not as informed as I am today. To be honest, I was guilty of arguing with my trainer about the caloric expenditure reading on cardio equipment in 2002. When I began studying for certifications a couple years later, I humbly apologized for my indignation. In fact, those calorie counters are a big fat lie, and while that makes sense to me now, my naivety led me to believe that it was true. After all, those people wouldn’t lie about how many calories I burn, right? Of course, they would; these are the same people claiming the Thighmaster will make my thighs thinner.

Where am I going here? Well, insomnia was winning earlier this week, so I turned on the TV in the very early morning hours. Behold, Jeeves! The grail, the Arc, the secret! At long last, the product that will deliver us all; Squat Magic. I gaped at the screen as I could feel the blood now coursing through my veins. As I watched and turned up the volume, something I still deeply regret. I posted the segment to Facebook with a comment that it should be illegal to sell this stuff; all of it.

I have held my tongue for a very long time. You can thank the extortionists marketing the Squat Magic for me reaching the end of my rope. I am simply apoplectic. My colleagues and peers actually have integrity, and for that, I am grateful. It is this kind of product that undermines the science and the truth. ENOUGH!

I am going to say this one time. The Thighmaster, Shakeweight, and the myriad of other pieces of exercise equipment claiming to be the solution are crap. The Squat Magic is crap. Not one of these modalities do anything they claim. Each of these is brought to market by marketing companies that spend a ridiculous amount of money to lie to all of you because they know you will buy. Please just stop. I am not going to break down each modality for you in this article. If you want to actually start listening, please go retain a qualified individual, such as a NSCA or ACSM professional, to explain the science in laymen’s terms. You can even go to the library to research the Exercise Science books; go back to school for an education in Kinesiology, but do not continue to take the alleged expertise of an actor (yes, actor).
 
Not only does this company have you believing the magical claims, they also flash across the screen the words “dual certified celebrity trainer” to support this blasphemy.  Guess what my friends; he isn’t a trainer of a thing, but he did play one on TV. He is an actor. His IMBD profile with reference to the work in which he has appeared. Wake up! “Well, ‘so and so’ said so, and he’s on TV; you’re not. Clearly he is successful to get to TV so he must know.” Um, well, for those not willing to do some homework in order to make truly informed decisions vs nonsense, then good luck to you. Eject. Don’t blast it all over social media later when the latest fad failed. For the most part, I blame the companies but at some point, buyer beware. Wake up and smell the crap. Own your part of the ignorance.
 
Anyway, the other night, I am staring at the ‘unicorn.’ Here is the device that is going to give me the shapely ass of my dreams; tone and sculpt my gluteus (This is literally nails on the chalkboard for me). Not only was my butt going to be amazing, my form while performing the squat would be immediately perfected.... (insert colorful commentary here). My blood pressure must have reached an all-time high that night, just as I can feel it rising as I write. I would like to destroy the construct of this product; however, I live by a set of rules. Yes, many are Gibbs’ rules. My rule number #10, ‘Never argue with an idiot; they drag you to their level and then beat you with experience.’ Rather than ripping every claim to shreds, I am going to provide some science based in research and evidence.

1. The Overload Principle – Basically, for change to occur we have to create more load than we are used to managing day in and day out. While ground reaction forces can be extremely valuable to someone recouping from spine surgery, for example, those forces are not going to be applicable for increasing the relative size of the glutes. In other words, if are not adding weight (i.e., a bar-loaded squat or dumbbell squats and lunges) you are not doing anything.
   
2. Form and Biomechanics – Please see the pictures below. The picture on the left is ‘proper’ form. The picture on the right is not. Enlighten me if you can find the similarity. Additionally, a critical part of gaining strength is one’s ability to control the object we are moving (the down part of the squat) and moving the object (the up part of the squat). Please note the claims in the pictures below. Anything that is aiding the down so you do not fall on your butt and then pushing you up is actually creating a hindrance. I would boldly hypothesize that this “equipment” will decrease strength and increase risk of injury.  
3. Terminology, tone and sculpt – ‘Tone’ – please just scrap this from your vocabulary. It does not even come close to what you think it might mean. Sculpt. I want my muscles to look like ‘that.’ Newsflash – all of your muscles are shaped the way you see in the pictures; however, the layers of insulation are different.

 
What does this all mean? Put the brownies down, lift heavy stuff, push out of your comfort zone, and nothing changes overnight. More importantly, find an activity you like to do. Research has proven we are more likely to achieve our goals and make new habits when we are enjoying the work (yes, this can be done). If you want the holy grail, do the work. If it sounds too good to be true…

Legendary Strongman Žydrūnas Savickas (“the Big Z”) has a few choice words about training presented in this 90 second video. Is he right? Does success come from training the hardest?

In this short video, I discuss a few quotes from Tim Grover's book Relentless, in which he talks about the difference between saying you'll give 100% and doing it. I also discuss the challenge of staying at the top once there.

In this Stillwater Area Sports Association (SASA) video, I explain some of the considerations coaches need to have when developing a practice or series of practices in youth sports. I cover topics such as warm ups, stations, punctuality, core values, periodization, homework, and cool down. Thanks to Ms. Melissa Jensen for her contributions to this content.

I interview World Racquetball Tour Professional Jaime Martell (Mexico) about life on the tour, how he trains, and what his plans are for the future.

Not surprisingly given the title, GOAT Sports Performance is all about finding ways to improve performance. I love learning, and even if it’s not directly within my areas of expertise, I look for ways to grow and improve outcomes for my clients.  To that end, I asked USA Racquetball’s athletic trainer and massage therapist, Brent Huff, to share his insights on a variety of health topics.
 
Can you tell me a little about your background and what you do?
I’m a certified athletic trainer with the National Athletic Training Association (NATA). I’ve been certified for 17 years, and I’m also a certified strength and conditioning specialist with the National Association of Strength and Conditioning (NSCA). Three years ago I became a holistic lifestyle coach with the Chek Institute and more recently a massage therapist with the American Massage Therapy Association (AMTA).
 
So where do you work?
I work as a personal trainer and massage therapist at HealthTrack Sports Wellness in Glen Ellyn, Illinois, and I’m the owner of Holistic Ultimate Functional Fitness (HUFF). My clients comprise of everyone from kids to professional athletes, schools to clinics, and even onsite at companies administering injury prevention programs. I’m also the current athletic trainer and massage therapist for the U.S. National Racquetball Team. I’ve been doing that for the past six years.

Okay, let me ask you a question that I hear a lot when it comes to stretching. Some people swear that static stretching, where you stay relatively still and stretch, is the best way to stretch. Other people say that dynamic stretching, where you stretch while doing movements, is better. Which one do you recommend, and why?
A lot of research has been done trying to find the optimum stretching approach: when, how, and for how long. I follow the general rule of thumb that you should use dynamic stretching before activity (e.g., practice, games, or training), and static stretching after activity. However, there are some exceptions to the rule. I might use static stretching during injury rehab or if there is need for corrective exercises such as improving hip alignment, for example.
 
Dynamic stretching should be done first in order to get the blood pumping, to increase tissue temperature and elasticity, and to begin progressively moving the body through motions that will be used during activity. Static stretching post-activity should be used in order to try to elongate the muscles since this is when they will be most ready to promote change in length and to help slow/cool the body down.

You work with a variety of sports and athletes. What are the most common injuries you typically see?
Generally speaking, the most common injuries I see are knees, low back, shoulders, and elbows (in no specific order). With that said, they are usually not the cause; they are the result of other issues. For example, I generally see low back pain due to hip issues (i.e., hip flexor, glute med/min, and/or piriformis). The result of these hip issues may result in pain in the low back extensors, quad lumborum, and or sacrum region.
 
As for shoulder or elbow issues in racquetball, I hear so many people talk about vibration dampeners (a band or something similar placed on the strings of the racquet to reduce vibration). But there are too many other variables to say the issues are due to vibration. Consider all the biomechanical variables in addition to all the racquet variables, like weight, balance, handle size, stiffness of frame material, string type, string gauge, and string tension: these can and usually do cause shoulder and elbow issues. Biomechanically, I tend to look at scapular mobility and trunk rotation, for example. Plus, we haven’t even mentioned swing mechanics and footwork as potential causes as well. The body is a very complex machine, and there are very few simple solutions to injuries.

Many athletes have to train and compete when they are not 100% or at full health. What strategies could you give that might help cope with these little niggling injuries?
I would suggest investing in themselves. What I mean is this: if they’re going to spend time and money traveling and competing, they should also spend time and money learning how to care for themselves better. So many people like to compete yet don’t know how to train or don't understand the importance of the different parts of training. Utilize a physical therapist or athletic trainer, invest in personal training, and learn high performance nutrition/hydration.
 
Probably most importantly, learn how to recover! Implement the use of heat and ice for pre- or post-activity treatment. There are also foam rollers, vibration plates/balls/rollers, portable electrical stimulation units, compression units, salt baths, etc. Combinations of these things, if used properly, can be very beneficial to recovery and even injury prevention.
 
Lastly, I would say they need to learn that sometimes less is more. So many people over train. Learn to train with a purpose! Get to the gym, do what you have to do, and get out. Don’t just go through the motions. I would use Kane Waselenchuk as an example in professional racquetball [#1 player on the International Racquetball Tour; considered the GOAT by many]. I see him walk onto the racquetball court with the purpose of winning as quickly as possible so he can get off the court, recover, and begin preparing for his next match, both mentally and physically.
 
Brent, as always thanks for your time and expertise, and I hope those reading will consider and apply your advice. I loved your last comment about being efficient, which is Core Value #7 of GOAT Sports Performance and one that all my clients agree to: “Whether training or competing, I am efficient and effective.”
 
If you’d like to learn more from Brent or work with him, he can be reached at HUFF Wellness & Sports Conditioning (520-234-2136; racquetballatc00@yahoo.com).

Sometimes athletes and coaches (and dads and sons) just need to have fun in sports. It's the #1 reason why young athletes quit. Here's just one of many activities to make practice fun. Share it on to others who need to hear this message!